1xBet Named Marketing Brand of the Year Shortlist for Malta

(AsiaGameHub) –   1xBet has earned a nomination for Marketing Campaign and Sponsorship of the Year at the SBC Awards Europe 2026, which will take place during the SBC Summit Malta this April.

Press release.- International betting firm 1xBet has been named a finalist for the esteemed SBC Awards Europe 2026 in the Marketing Campaign and Sponsorship of the Year category. The gala is set to occur during the SBC Summit Malta 2026, an international igaming exhibition running from April 28-30.
The event is anticipated to draw over 400 industry professionals. This year, the awards encompass 35 categories honoring excellence among operators, providers, partners, and other igaming sector stakeholders. The SBC Awards Europe 2026 will take place on April 30 at Xara Lodge, Malta, serving as the closing event for the exhibition.

Simon Westbury, a strategic advisor for 1xBet, remarked on the nomination: “This recognition validates our strategic approach to utilizing marketing and sponsorships to enhance and strengthen our market-leading product through increased brand visibility.”

Being shortlisted for one of the European igaming industry’s most significant awards underscores 1xBet’s regional leadership, driven by its global presence, rapid adoption of new technologies, and enduring international partnerships.

During the SBC Summit Malta 2026, 1xBet will manage a specialized networking area at booth No. B40. Attendees can expect a relaxed environment perfect for networking, exchanging information, and enjoying interactive activities.

1xBet’s European prominence and the industry’s acknowledgment of its success stem from the creation of a robust ecosystem, with the 1xPartners program serving as a cornerstone. The program has extended its marketing expertise to 500,000 partners, equipping them with resources that have established 1xBet as a leader in over 150 nations. These tools enable participants to secure high conversion rates and earn lifetime commissions reaching 50 percent on referred players.

Mark your calendar for the SBC Summit Malta 2026 and visit the 1xBet booth to discover how to leverage the European igaming market alongside the premier 1xPartners affiliate program.