Massachusetts Gaming Commission introduces new responsible gaming programme

(AsiaGameHub) –   The regulatory body has announced the rollout of PlayWell, which is replacing the GameSense initiative.

US.- The Massachusetts Gaming Commission (MGC) has revealed the launch of PlayWell, a new responsible gaming and player health program set to take the place of its GameSense initiative. The regulator noted that new branding will be displayed at casinos and on sports betting platforms.

The new program is overseen by the Massachusetts Council on Gaming and Health. It includes resources such as 101 guides explaining game rules, advisors, and the existing voluntary self-exclusion program.

MGC chair Jordan Maynard stated: ‘When gaming was legalized in the Commonwealth, it was vital to create a world-class research, responsible gaming, and player health program to secure the industry’s long-term success. For more than a decade, the Commission has collaborated with stakeholders, elected leaders, operators, and patrons to build a repository of knowledge around gambling harms and player health—and launching this new program, developed, owned, and operated by the MGC, will enable the Commission to have a larger impact on Massachusetts residents seeking support.’

Mark Vander Linden, MGC’s director of research and responsible gaming, added: ‘PlayWell is designed to address the needs of Massachusetts gamblers. Backed by research and evaluation, PlayWell advisors provide timely and relevant tips, information, and resources to patrons in casinos or online.’

The MGC reported that Plainridge Park Casino (PPC), MGM Springfield (MGM), and Encore Boston Harbor (EBH) generated $92 million in gross gaming revenue (GGR) in February. This marks a decline from January 2026’s $96.6 million and a 1.5 percent year-over-year drop.