(AsiaGameHub) – Ahead of SiGMA South America 2026, Luiza Melikyan, Head of Business Development at PopOK Gaming, is sharing insights into the company’s expansion strategy across Latin America, the increasing popularity of its Rico series, and the significant role Brazil plays in driving regional growth.
Exclusive interview.- PopOK Gaming is continuing to strengthen its presence in Latin America, with Brazil emerging as one of its most rapidly growing and strategically vital markets. As the company prepares to exhibit its portfolio at SiGMA South America, Luiza Melikyan, head of business development at PopOK Gaming, discusses player preferences in the region, upcoming market expansions, and the company’s key objectives for 2026.
How is PopOK Gaming preparing for SiGMA South America? What products will the company present at the show?
PopOK Gaming is gearing up for SiGMA South America with a strong focus on LatAm. We will be showcasing our complete portfolio, with a particular emphasis on high-performing slots and crash games that are consistently driving significant growth across the region.
What PopOK games are Latin American customers most interested in?
Our Rico family of games is leading the way in LatAm, especially in Brazil, where they have experienced a substantial increase in popularity. In addition to the standout titles from the Rico series, our games Yo Dragon, Cavalo de Fogo Fortune, and Avi are all recognized for their dynamic gameplay and engaging design.
Which new markets does the company plan to expand into in the next few months?
We are actively expanding into new markets while simultaneously enhancing our certified games portfolio. Concurrently, we are introducing new titles to support growth in both emerging and established regions.
“We are expanding into new markets while continuously strengthening our certified games portfolio.”
Luiza Melikyan, head of business development at PopOK Gaming
What does the Brazilian market mean for the company?
Brazil represents a key market for PopOK Gaming and serves as a major catalyst for our growth in LatAm. The strong performance of our Rico games is indicative of high player engagement, and we are proud to be recognized as one of the most popular game providers in the country.
What are PopOK’s main objectives in Latin America for 2026?
Our primary focus for 2026 is to scale our presence across LatAm, cultivate deeper partnerships with leading operators, and consistently deliver high-performing content. Expanding our Rico portfolio and growing our certified game offering remain central to our strategic direction.
“Our focus for 2026 is to scale our presence across LatAm, deepen partnerships with leading operators, and continue delivering high-performing content.”
Luiza Melikyan, head of business development at PopOK Gaming.
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