(AsiaGameHub) – This event will gather regulators, operators, and industry experts in São Paulo to address the core challenges facing Brazil’s betting market.
Press release.— SOFTSWISS is poised to be a focal point at SiGMA South America on April 7, 2026, in São Paulo, Brazil. The B2B solutions provider will curate an exclusive expert session block titled SOFTSWISS Track: Sports Betting Strategy, Integrity & Speed, which will take place on the main ITAIM Stage between 14:15 and 16:55.
With Brazil’s newly regulated betting market gearing up for its first major international event—the 2026 FIFA World Cup—the track will assemble leading regulators, legal specialists, and industry veterans to explore the strategies shaping the future of Latin America’s betting sector.
The program kicks off with a high-profile Fireside Chat featuring Plínio Lemos Jorge, President of Brazil’s National Association of Games and Lotteries (ANJL), and Carla Dualib, SOFTSWISS’s Regional Business Development Manager (Latin America) and ANJL’s Communications Director. They will delve into the Brazilian market’s fast-paced expansion and the great responsibility associated with operating on such a large scale.
The track then proceeds with three critical panels centered on the socio-economic and legal foundations of the betting industry:
- The Fan Economy: Industry leaders will explore how sports clubs and operators can turn fan enthusiasm into a strategic advantage via responsible engagement and ethical collaborations.
- Integrity on the Field: As the World Cup draws near, Caio Porto Ferreira (Federal Police/ STJD) and Carla Dualib will join other experts to discuss securing the legal market, protecting bettors, and upholding football’s integrity amid unprecedented betting activity.
- The closing session, Beyond the Screen, includes Dario Leiman, SOFTSWISS’s Head of Business Development (Latin America), and Natalia Nogues, CEO of ControlF5. The conversation will showcase how technology, interactivity, and cross-platform experiences are advancing to boost player retention and promote responsible gaming during major international sports events.
Carla Dualib, SOFTSWISS’s Regional Business Development Manager (Latin America), states: “We’re not just organizing a session; we’re bringing together the industry’s sharpest minds to establish a gold standard for Brazil. In my dual capacity at SOFTSWISS and ANJL, my goal is to create a unified dialogue between technology, regulation, and sport. This track is an open call for all stakeholders—operators, authorities, and clubs—to move beyond surface-level talks and commit to the concrete strategies of integrity and agility that will safeguard our market’s future.”
Attendees of SiGMA South America are encouraged to participate in the SOFTSWISS Track to gain practical insights into the strategies shaping the next phase of the Latin American betting market.
After the sessions, delegates and partners are welcome to visit SOFTSWISS booths M80 & M85 to explore the SOFTSWISS Casino Platform, Game Aggregator, and Sportsbook. All these products have obtained Brazilian regulatory approval and are built to meet current compliance standards, enabling a safe and compliant entry into this rapidly growing market.
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