(AsiaGameHub) – The lottery and gaming operator has chosen Kambi’s top-tier Turnkey Sportsbook solution to grow its online sports betting goals, starting with imminent launches in Central America and the Caribbean.
Press release.- Kambi Group has entered into a long-term online sports betting agreement with Canadian Bank Note Company, Limited (CBN). This partnership will enable the lottery and gaming operator to utilize Kambi’s Turnkey Sportsbook product as it expands its online sports betting presence across South and Central America, as well as the Caribbean.
As part of the multi-year agreement, Kambi will drive the sports betting functions for CBN’s LET`S BET and APOSTEMOS brands. The initial focus will be on Central America and the Caribbean, with launches set to happen very soon.
CBN chose Kambi as its online sportsbook supplier because of the robustness of its comprehensive sports betting solution. This solution merges sophisticated pricing and trading tools with player engagement options, AI-powered CRM utilities, and a state-of-the-art front-end interface, allowing CBN to stand out from rivals.
This deal fits with Kambi’s growth plan throughout the Americas and reinforces its status as the leading B2B sportsbook provider in the area. Additionally, the collaboration aids CBN’s strategic shift from a mainly lottery-focused entity to a complete digital sports betting operator, supported by a scalable, top-tier online sportsbook platform.
Werner Becher, Kambi Group CEO, commented: “We are delighted to have secured this multi-year partnership with CBN to back their sports betting activities via their LET`S BET and APOSTEMOS brands. Choosing Kambi demonstrates our solid history of assisting ambitious sportsbook operators across the Americas. We are eager to collaborate closely with CBN and maximize the potential of this agreement.”
Kirk Arends, CBN president, Lottery and Gaming, remarked: “As we strategically grow our lottery and igaming operations in South and Central America, and the Caribbean, introducing a new online sportsbook platform was vital for enhancing the player experience. It was crucial to pick a partner with a superior online sportsbook solution. Kambi’s complete technology stack, along with its profound regional knowledge, allows us to distinguish our services and provide a more captivating, modern sports betting experience for our users.”
Established in 1897, CBN is a worldwide technology provider with a deep history of supplying secure solutions to governments and lotteries. While it began as a vendor of security-printed goods for the Canadian government, CBN has transformed into a global leader in software development and systems integration. It now delivers intricate, secure solutions spanning currency, civil identity, driver and vehicle licensing, border security, excise control, and lottery and gaming.
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