SBC Summit Americas to focus on evolving affiliate landscape in Latin America

(AsiaGameHub) –   The Latin America Marketing & Affiliates track at the upcoming SBC Summit Americas will examine how affiliates are adjusting to a more competitive and mature regional gaming sector, with a focus on localization, player retention, innovative content, and the development of long-term operator partnerships.

Press release.- SBC Summit Americas is set to analyze how affiliates can navigate the rapidly changing gaming environment in Latin America through its specialized Latin America Marketing & Affiliates conference track, scheduled for Thursday, June 11, at the Broward County Convention Centre.

As regional operators increasingly prioritize localization, player retention, and long-term value, this track will investigate how affiliates are refining their acquisition tactics, content delivery, and commercial collaborations to maintain a competitive edge in a maturing market.

This track is a component of the broader six-stage conference agenda at SBC Summit Americas, which encompasses sports betting, casino, leadership, affiliation, player protection, technology, and payments, with each stage rotating between Latin and North American focuses throughout the two-day event.

Rasmus Sojmark, CEO and founder of SBC, stated: “Latin America continues to offer significant potential for affiliates, though achieving success in the region is becoming increasingly complex.”

He added: “Operators are moving beyond a simple desire for high-volume traffic. They are seeking partners who possess a deep understanding of local audiences, the ability to produce engaging and credible content, and the capacity to contribute to long-term player value. This track will provide attendees with practical insights into how these shifting expectations are transforming affiliate marketing across the region.”

A highlight session, Affiliate Leaders 2026: Strategies for the Next Wave of Growth, will explore how affiliates are pivoting as the Latin American gaming market transitions from a phase of explosive growth to one of strategic maturity. Panelists Florencia Brancato (Chief Strategy Officer, Azar Latino) and Pablo Espuela (Head of Corporate Development, BETANDEAL) will discuss the evolution of acquisition strategies, operator demands, and regional market priorities, while identifying which areas hold the most promise for long-term success.

The session Emerging Channels and Formats: Diversifying Your Output will pivot to how affiliates are leveraging mobile-first, immersive content to engage a new generation of players. Panelists Cristian Barbosa (COO & Co-Founder, InsightPlay.ai), Matheus Estrella (Head of Latam, Z2A Digital), Miguel Gonzalez (Director Comercial, Byads), Christopher Guzman (Head of Affiliates, Logrand), and Alex Junior (Head of Business & Brand, TREVO Influencia) will examine the role of short-form video and live streaming, as well as how niche content can foster greater trust with target audiences.

The track will also address the changing dynamics between operators and affiliates in Latin America. The The Operator / Affiliate Partnership Imperative: From Acquisition Volume to Player Value panel, featuring Christopher Guzman (Head of Affiliates, Logrand), André Machado (CCO, Clever Advertising), and Felipe Maturana (Media & Sponsorship, Jugabet), will discuss the industry’s shift away from CPA-centric acquisition toward partnerships built on localization, retention, and long-term player value.

In addition to the conference sessions, affiliates at SBC Summit Americas will have numerous opportunities to engage directly with marketing teams, affiliate managers, and operators from across the region through exhibition floor discussions, meetings, and networking events aimed at fostering regional collaboration and new commercial partnerships.

For affiliates seeking to strengthen their operator connections, SBC Connections formats such as The Briefings will provide a targeted approach to meeting key contacts. These topic-specific lunch and breakfast sessions will cover subjects including AdTech, affiliate marketing, CRM, and player acquisition, allowing delegates to move past casual networking and connect with peers sharing similar commercial objectives.