(AsiaGameHub) – SOFTSWISS will be represented by its senior leadership at NEXT Valletta 2026, where they will discuss strategies aimed at driving growth in preparation for the FIFA World Cup 2026.
Press release.- SOFTSWISS is set to bring its top executives to NEXT Valletta 2026 to examine how effective brand positioning and sportsbook engagement strategies can fuel growth ahead of the FIFA World Cup 2026. Valentina Bagniya, chief marketing officer at SOFTSWISS, will begin the Marketing Hub with a keynote on establishing resilient brands in mature markets. Meanwhile, Olga Resiga, chief business development officer at SOFTSWISS, will participate in an industry panel focused on sportsbook audience engagement and retention leading up to the World Cup 2026.
The event, NEXT Valletta 2026, will take place from May 27–28 at the Mediterranean Conference Centre in Valletta, Malta.
On May 27, Valentina Bagniya will deliver a keynote titled “Everyone Talks About Brand in Mature Markets – Few Actually Invest in It,” which will delve into why brand strategy becomes essential as acquisition costs rise and product differentiation diminishes. Drawing from SOFTSWISS’ real-world experience, the session will explore how operators can maintain long-term brand consistency while adapting to rapidly evolving market conditions.
Valentina Bagniya, chief marketing officer at SOFTSWISS, remarked: “While the industry frequently discusses branding, companies often cut back on it when markets become challenging. Many iGaming firms still view brand as merely decorative rather than a core business asset. This mindset no longer works in mature markets, where consumers face countless product choices and switching costs are nearly nonexistent. Building strong brands requires consistency and deliberate decisions, not just short-term creative campaigns.”
On May 28, Olga Resiga will join a panel discussion titled “The Battle for the World Cup Fan,” which will center on sportsbook engagement during one of the most active betting periods in the industry. The conversation will focus on how operators can manage increased traffic, attract new players, and retain users after the tournament concludes. Olga Resiga will share insights on how the SOFTSWISS Sportsbook team prepares for major events like the World Cup 2026—covering infrastructure readiness, audience engagement, and post-tournament player retention.
Earlier this year, SOFTSWISS launched a new API testing tool designed to help operators prepare for high-traffic periods during major sporting events. Additionally, the company received the Best Sportsbook Innovative Feature award at the SiGMA Awards South America 2026 for its Sportsbook Network Jackpot feature.
Olga Resiga, chief business development officer at SOFTSWISS, stated: “The 2026 World Cup will represent more than just a surge in traffic for operators—it will serve as a true test of product capability, infrastructure strength, and long-term player strategy. The brands that succeed during major tournaments aren’t always those spending the most on acquisition; instead, they are the ones who can convert temporary excitement into lasting engagement. In today’s environment—where players have endless options and shorter attention spans—retention, personalization, and seamless user experiences truly define competitive advantage.”
SOFTSWISS representatives will be available throughout NEXT Valletta 2026 to meet with operators and industry partners.
This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content.
AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.