Acquiring a new client is a remarkable achievement, but keeping them is the true triumph

(AsiaGameHub) –   Monika Zlateva, Chief Commercial Officer of CT Interactive, highlighted the critical importance of authentic storytelling and trust-building in heavily regulated igaming markets at SBC Summit Malta.

Press release.- “Building authentic connections with audiences and partners is essential for sustainable growth in the gaming sector, particularly in a highly regulated landscape where trust and transparency are more vital than ever.” This was shared by Monika Zlateva, Chief Commercial Officer of CT Interactive, a subsidiary of “Telematic Interactive Bulgaria” AD, during her involvement in SBC Summit Malta. The conference was held from April 28 to 30, 2026, in St. Julian’s.

A key highlight of CT Interactive’s participation in SBC Summit Malta was Monika Zlateva’s expert input during the panel discussion titled “Media and Messaging: From Sales to Storytelling in an Age of Restrictions.”

She stressed the significance of moving beyond traditional sales-focused messaging and instead focusing on authentic storytelling rooted in values that resonate with consumers.

“Over the years, we established CT Interactive’s presence in 27 regulated markets, and we can confirm that we successfully built trust with all our partners. Thanks to their insights, we gained valuable information about customer needs, which led to our decision to diversify our portfolio to better serve end users and deliver more entertainment and excitement,” shared Monika Zlateva.

According to her, an integrated marketing approach and authentic messaging are essential tools for every business. “Winning a new client is a major success, but retaining them in this highly competitive landscape is a true victory,” Zlateva added.

The discussion explored the impact of strict global advertising regulations and how these are reshaping communication strategies within the igaming industry. Attention was also focused on CT Interactive’s strategic markets in highly regulated Europe and Latin America.

Among the core topics was also the question of how companies can maintain consistency and trust in an environment where advertising faces increasingly strict oversight, while remaining fully compliant with regulatory frameworks.

“We realized that the best way to sustain customer trust is by partnering with companies that specialize in their core strengths. We acquired several such firms to build a new integrated ecosystem of products and services: 7Mojos Interactive specializes in live casino solutions, Telematic Sport – a sports betting platform, Macaw Gaming – in crash games, and Miland Games – in slots and numerical games. The igaming market is full of solutions, but we customize them to serve our clients at the highest level,” Zlateva added.

For a second consecutive year, SBC Summit brought together leading representatives from the igaming sector and served as a platform for networking, knowledge exchange, and discussions on the most pressing challenges facing the gaming industry.

The forum also naturally focused on evolving regulations and consumer behavior, which are changing how companies communicate and build trust in highly competitive markets.

Monika Zlateva’s participation in the panel discussion reflects CT Interactive’s commitment to responsible communication and thought leadership in the igaming sector.