(AsiaGameHub) – The upcoming SBC Summit Americas, held in Fort Lauderdale, will include the North America Payments & Tech track, which aims to explore how operators strike a balance between innovation and regulatory compliance.
Press release. In North America’s highly regulated gaming sector, operators are juggling the demand for quicker payments, AI-powered personalization, and cryptocurrency advancements alongside increasing oversight related to compliance, security, and player safety.
The North America Payments & Tech track at SBC Summit Americas will delve into how operators are adapting—from enhancing the customer experience via new payment options to leveraging AI and stablecoins to update their operations.
Kicking off the track is the session Tech Leaders: How Tech Leaders are using AI to Engage Customers, Transform Operations, and Shape the Industry. This session will gather top tech executives to talk about how AI, real-time risk assessment, and scalable infrastructure are employed to boost performance while adhering to compliance standards. Cybersecurity, fraud mitigation, and data-informed player engagement will also be highlighted as critical focus areas.
Speakers including Macario Gallegos (SVP & Chief Information Officer at Seminole Hard Rock), Emily Haruko Leeb (Co-founder & CEO of Saroca), Owen Monagan (CEO of LayUp), and Dan Pinto (CEO & Co-founder of Fingerprint) will share insights into their investment areas and the technologies that are giving them a competitive advantage.
Payments will be the focus of the session Emerging Payment Methods: Biometrics, BNPL, Open Banking & More. Here, experts will explore how innovations like biometrics, open banking, and digital wallets are transforming the player experience—while also presenting new challenges in terms of compliance, regulation, and player safeguarding.
Matt Brezinski (Director of Gaming at Trustly), Tony Fontaine (Executive Consultant, Independent), Alex Ursa (Head of Gaming at Betr), and Leighton Webb (VP and General Manager for iGaming and Sports Betting at PayNearMe) will talk about how these solutions can be rolled out amid the intricate landscape of US regulations.
The session Crypto compliance and regulated stablecoins? will investigate if stablecoins like USDC can foster broader cryptocurrency adoption in sports betting and iGaming, providing faster transactions, reduced fees, and more price stability. Speakers Nick Imperillo (Senior Fraud & Risk Expert at GeoComply) and Michelle Martin (Chairman & CEO of the Anti-Money Laundering and Financial Crimes Institute) will look into regulatory hurdles across the US and Canada, as well as the impact of KYC/AML processes, crypto-to-fiat conversion, and reliable payment channels in making stablecoins feasible within regulated markets.
Another session on the track, The Future of Payment Personalisation: Should Players Choose How They Pay?, will explore how operators are customizing payment experiences via data-driven paths—from preferred payment methods to instant withdrawals and affordability assessments—and whether this degree of personalization sparks worries about player protection and regulatory oversight.
Speakers Sue Page (CEO of North America at Neosurf) and Liron Warhaftig (Vice President of Player Journey at Rush Street Interactive) will discuss the limits of personalization—how far it can go before it crosses the line from convenience to potentially harmful behavior.
The North America Payments & Tech track is one of multiple tracks focused on critical aspects of the region’s gaming market, alongside others dedicated to Sports Betting & Casino, Regulation & Compliance, Leadership, and Player Protection. Additionally, a dedicated breakout stage will concentrate on Player Protection and Prediction Markets.
SBC Summit Americas will be held at the Broward County Convention Centre in Fort Lauderdale from June 9 to 11, and will gather 10,000 attendees from the betting and gaming sectors across the US and Latin America.
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